chef ollie’s soup
Chef Oliver, an orange cat with a taste for cooking, grew tired of the countless cans of processed soup lining grocery store shelves. While his owners are away, he gathers his animal friends and the freshest garden ingredients to cook up tasty soups! So grab a bowl, settle down, and enjoy!
Chef Oliver, an orange cat with a taste for cooking, grew tired of the countless cans of processed soup lining grocery store shelves. While his owners are away, he gathers his animal friends and the freshest garden ingredients to cook up tasty soups! So grab a bowl, settle down, and enjoy!
Originally based out of Savannah, Georgia, Ollie’s Kitchen strives to provide customers with organic, ethically-sourced ingredients they can feel comfortable eating at the dinner table, all while keeping their product at an affordable price point. We work with local farmers and distributors to ensure everyone on both ends of the supply chain can put food on the table.
Handwritten, almost ‘funky’ typefaces where the characters flowed into one another in a satisfying way were used to make the packaging approachable and fun. Soft grass textures evoke the feeling of having a picnic in a sunny field with friends. The use of colored pencil and pastel textures soften the branding and make it appear as if it is part of a children’s storybook. Bright, springtime colors give the packaging a warm, friendly aesthetic. It also helps customers subconsciously associate the soup itself with warmth and freshness. Stylized, whimsical illustrations create a cast of unique animal characters to use on the packaging. The art style is cartoonish and soft, almost appearing as if it was done in gouache, oil pastels, or colored pencils.

